Learn A Few Ways To Generate Personal Injury Leads

A personal injury settlement often occurs after an accident victim initiates legal action against the responsible party. While not always true, many cases resolve through a settlement before ever proceeding to a court of law.

Ah yes, the paid listings. These are the results that show at the very top of the page in Google search results. Most traffic will actually go to the organic listings we talked about, but 10% will still go to these top-of-page ads.

As a Google Partner and AdWords consultant I work with a lot of clients whose business models depend on getting a steady supply of leads for new business. 

 In fact, most of my AdWords clients use AdWords primarily for lead generation, and most of their business models rely so heavily on continual lead generation that they would go out of business if they didn’t keep getting new leads all the time. 

 Lead generation is a fundamental and essential part of many of my clients’ business models, including mine.

Having a continual supply of new client leads is absolutely essential for any injury law firm to be able to stay in business. 

When you practice injury law, you have to get new clients in order to make money and pay the bills, and to get those new clients you have to have a continual supply of new leads. 

If the leads dry up, the new clients dry up, and when the clients are gone, the money is gone and you’re out of business.

So having a continual supply of new leads and getting clients is a requirement for any injury law firm. You have to continually get leads and new clients to stay in business.

The nice thing about the injury law niche is that one new client can be extremely valuable. 

 But for an injury lawyer, one lead that turns into one new client can be worth anywhere from a few thousand dollars to literally millions of dollars and a life-changing case.

One thing that being an injury attorney has going for it in relation to lead generation is the fact that one new client can be extremely valuable. 

It literally can mean millions of dollars via a contingency fee. 

It can be life changing money. So personal injury leads are very valuable, and getting them is very important.

Since injury leads are so valuable, it’s important that as an injury lawyer you figure out how to get those leads, and how to get a lot of them.

Nothing in life is free, including personal injury leads, auto accident leads and workers comp leads.

You can try and get injury leads from billboards, or television ads, or radio ads, but those marketing channels all cost a lot of money.

Or you can rely on other lawyers to refer clients to you, but as I’m sure you know, those referrals don’t come cheap.

And if you run a law firm you can rely on “rainmaker” partners to bring in new business, but of course they don’t work for free.

And finally, you can get legal leads through online marketing channels (which we’ll discuss in detail below), and that kind of marketing cost money too.

To summarize, we know three things about injury leads: injury attorneys can’t live without them, one new client is very valuable, and no matter how you get them, you’re going to have to pay-up for injury leads.

Now that we’ve established some facts about lead generation in the injury law niche, let’s look at the most effective way that injury attorneys can keep a steady supply of leads coming in, month after month.

The number one way for injury lawyers to get leads is by using Google AdWords to advertise on relevant Google searches.

When people need a personal injury lawyer, they don’t open the phone book that they don’t own, they don’t watch television for commercials that they fast forward through, and they don’t remember the phone number on the billboard that they saw three months ago. They don’t do any of those outdated, no-longer-relevant activities. Instead, they go to Google.com and search for a lawyer.