How To Generate Mortgage Refinance Leads

How To Generate Mortgage Refinance Leads for Your Business

Leverage SEO

One of the leading ways to get refinance leads is by investing in SEO. You should aim at appearing on Google’s first page as this is the page that increases organic traffic to your loans websites. 

There are various steps you can take to get to these top positions, including proper keyword research and placement strategy. 

Furthermore, you will need to write content that matches the sector you are in for the best results. 

For example, you could touch on topics such as cash-out refinance, mortgage originators, the mortgage market, interest rates, loan type, home buyers, purchase transactions, sales process, and much more as the different topics may attract fresh leads and interested customers. This is the strategy you should invest in if you are looking for the long-term lead type.

Leverage Your Local Market

Apart from organic SEO, you can get great refinance leads and interested consumers by investing in local SEO.


The strategies you can use to build a local SEO strategy include:



Claiming your Google My Business Profile. Optimizing your Google profile, you appear on the Google Map results when someone searches for a loan/mortgage refinance or lender in your city. A good listing has an accurate description and address as this helps leads find the company.


Positive reviews. You can also harness the power of positive reviews to get loan leads for your mortgage company. Remember, up to 90% of clients or homeowners will check online reviews before engaging a company. To get the best reviews, remain diligent and offer the right services to make clients happy. This makes it easier for them to share positive reviews and online leads.


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