The first step is building your customer persona. In any legitimate inbound marketing and solar lead generation campaign. You have to know who you’re marketing to, after all.
All you’re doing here is profiling your typical or ideal customer, so that you can put yourself in their shoes and understand what you need to do to get them signed on as a customer.
Take some time to write up a few buyer personas, using demographic information like age, gender, income, asset ownership, geographic location, and so on.
When you’re done with that, you should have a pretty good idea of who you should be targeting as potential leads, whether you're looking to attract commercial solar leads or residential solar leads.
When considering buying solar leads, the best place to start is having a goal in mind with what you're wanting to achieve hiring a lead generator for your solar company.
Companies like Modernize, will sell the lead they sold you to a few other solar contractors.
Wondering where to buy solar leads? Well depending on your goals there are quite a few places you can go.
At Exclusive Leads Agency, our expert team of Internet marketers knows exactly what it takes to execute successful inbound marketing strategies within the solar industry.
We’ve helped hundreds of companies reach new levels of success, and we’d love to partner with you and your company to help your business find, nurture, and convert high-quality solar leads or appointments into solar installs.
Contact us today to learn more about the cost associated with out lead generation services for solar companies, plus why 90% of our clients make us their long-term partner.