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How and Where Do I Get Mortgage Leads?
As noted below, there are certainly companies out there that can sell you mortgage leads. But if you’re just starting out with buying leads, it’s important to think of quality over quantity. Many lead buyers manage to a volume to keep their Loan Officers busy, but what’s the benefit of that if the leads don’t convert?
More important than simply buying mortgage leads is buying the right mortgage leads. There are thousands of available data points that you can collect and analyze for mortgage leads, but of those, which can actually indicate how likely a lead is to convert into a consumer? The answer isn’t cut and dry, but we’ve found through our own research that consumer intent data, not demographic data, is the most effective way to determine how in-market and sales-ready a consumer is. To learn more, feel free to check out exclusive mortgage leads.
The leads space may seem daunting, but hopefully this will help you navigate it and manage your spend efficiently.