It all depends on a few factors. Are the leads shared or exclusive? Are you buying leads from a big company like Modernize or a smaller firm.
Here is where the issue arises, if the cost of solar leads are too cheap then you can assume they are shared or aged. Most of the time with those types of leads the homeowner does not have a high interest in getting a solar panel as they once were.
Getting solar leads exclusively should cost you around $100-$150 each. For appointments it should cost you anywhere from $150 – $200 each.
The main goal is to be different from all the other lead generation companies out there. In different we mean, selling leads that actually convert into sales. If our clients don’t win with our leads then we don’t win.