MVA Leads in California
California firms do not lose cases because the law is complicated. They lose them because someone else’s phone rings first. We generate exclusive MVA leads in California for personal injury firms: real accident victims, screened against your case criteria, delivered the moment they raise their hand, and never sold to another firm.
Every lead is exclusive to one firm. When a California driver or passenger tells us about their accident, that conversation goes to your intake team and nowhere else. No shared lists, no recycled data, no bidding against three other firms for the same client.
This page explains how California leads work, how California law changes which leads are worth buying, how the screening runs, and how to judge any provider, including us, before you spend a dollar.
California accident law facts your intake should know
- Filing deadline: 2 years from the date of the injury for personal injury claims (Cal. Civ. Proc. Code section 335.1). Two years passes fast when treatment, records, and intake all take their time, so a lead delivered late is a lead that has already lost value.
- Fault system: At-fault (tort). There is no personal injury protection requirement in California, so the claim runs against the at-fault driver’s coverage and the client’s own uninsured and underinsured motorist coverage where it applies.
- Negligence rule: Pure comparative negligence. There is no fault bar in California: fault reduces recovery proportionally and never bars it. A client even 80% or 99% at fault still recovers the remainder, reduced by their share of fault. Fault position therefore decides how much a case is worth, not whether it survives at all, which makes California different from every 50% and 51% bar state on this site. A provider screening California leads with a bar in mind will reject cases that California law keeps alive.
- Minimum insurance: California drivers must carry at least 30/60/15 liability coverage: $30,000 per person, $60,000 per accident, and $15,000 for property damage. These limits were raised from lower limits effective January 1, 2025 under SB 1107, shown here without dollar signs in this historical note only, so the policy date is part of the screen and older policies may still carry the earlier limits.
The three ways to buy California MVA leads
Pricing is set per state and market rather than published here, because a qualified lead in Los Angeles does not cost what a qualified lead in a smaller California city costs. Tell us your markets and criteria and we will quote California pricing for your firm.
Raw Web Leads
Raw web leads are accident victims who asked for help online and have not been screened yet. They cost the least and take the most intake work. They fit firms with a strong intake team and the hours to work a list.
Qualified Exclusive Leads
Qualified exclusive leads are screened against your criteria before delivery: fault position, injuries, treatment, insurance, and no prior attorney. Your intake starts every call already knowing the case basics. This is what most California firms buy from us.
Live Transfers
Live transfers put a screened caller on your line in real time. Our intake confirms the basics, then bridges the caller straight to your team while the accident and the need for help are still fresh. Live transfers convert at the highest rate of the three because there is no callback delay, and callback delay is where most lead value dies.
How every California case is screened
- Accident happened within the last year
- Fault position established, framed as case value rather than case survival: even a mostly-at-fault client still recovers the remainder under pure comparative negligence
- Injuries confirmed, with treatment started or a first appointment scheduled
- Insurance coverage verified on both sides, including the at-fault driver’s coverage and the client’s own uninsured and underinsured motorist coverage
- No prior attorney on the case
- Signed paperwork where the product calls for it
Clients can be English or Spanish speaking. If your firm only takes English speaking clients, or only certain injury types, or only accidents within the last six months instead of a year, say so. The screening runs on your criteria, not a national template.
What happens in the first five minutes decides what a lead is worth
The best lead in California is worth nothing if it sits in a queue for two days. Accident victims who ask for help talk to the first firm that reaches them like a professional, and they sign with the firm that treats the call like it matters. When your team works our leads, this is the sequence that signs cases:
- Speed first. Call within five minutes of delivery where you possibly can. After an hour, you are competing with every firm the victim found on Google while they waited.
- Confirm the screen. Fault, injuries, treatment, insurance. If anything contradicts what we delivered, note it. That is replacement protection territory, and it is how we keep the screening honest.
- Book the next step on the call. Consultation, records requests, treatment follow-up. A lead that ends with “we will be in touch” is a lead that signs somewhere else.
- Work the follow-up like a system. Texts and calls on a set cadence for the first week. Most signings do not happen on the first conversation.
The math that tells you if California leads are working
Forget cost per lead. The only number that matters is your cost per signed case, and you can work it out with your own figures:
- Take what you spent on leads in a month.
- Divide it by the number of cases those leads signed.
That is your cost per signed case. Compare it with your average fee on a settled California MVA case and the share of that fee your firm can spend on acquisition. If leads sign at a cost your fees comfortably cover, the channel works and the argument is over. If they do not, the fix is usually one of three things: the criteria are too loose, the intake follow-up is too slow, or the product is wrong for your team. Firms with a thin intake bench usually do better skipping leads entirely and buying signed retainers, which is why we sell both.
Mistakes California firms make when buying leads
Buying on price alone. The cheapest lead in California is usually cheap because it was sold four times, generated from a sweepstakes page, or screened by nobody. A lead that costs half as much and signs a quarter as often is the expensive lead.
Screening California leads with a fault bar. California has no fault bar. A provider that screens California leads as if 51% fault kills the case will reject cases that California law keeps alive, including high-fault cases that still hold real value. Fault has to be framed as case value, not case survival.
Ignoring the minimum limits problem. A not-at-fault client with a treated injury is still a weak case if the other driver carries only the state minimum and no assets, and your client carries no underinsured motorist coverage. Insurance verification has to check both sides of the crash, which is why it sits in our screen.
Assuming the current limits apply to every policy. California minimums rose effective January 1, 2025, and older policies carried lower limits. A provider that screens every California lead against one set of limits will misread older policies. Policy date has to be part of the screen.
Slow follow-up. Most lead waste is not bad leads. It is good leads called once, two days late, by a firm that then blames the source.
No replacement terms in writing. If a provider will not put exclusivity and replacement terms in writing before you pay, you have learned the most important thing about that provider.
How to vet any California lead provider, including us
Ask these before you wire money:
- Are the leads exclusive to my firm, in writing?
- What exactly is screened before delivery, and can I set my own criteria?
- How is fault position confirmed, given that California has no fault bar and fault only reduces recovery?
- Is insurance verified on both drivers, including the client’s own uninsured and underinsured motorist coverage, and do you check policy date?
- What happens when a lead fails my criteria? Is there replacement protection, and how many days do I get?
- Can Spanish speaking clients be delivered, and can I filter by language?
- How are leads delivered, and how fast after the accident victim asks for help?
A provider who answers all seven clearly is worth a test order. A provider who dodges two or more is telling you how the test order will go.
California markets we cover
Los Angeles is the largest California market, with San Diego, San Jose, San Francisco, Fresno, and Sacramento as the other main markets, and we deliver statewide, including the smaller cities and rural counties between them. The Los Angeles and Bay Area metros bring steadier volume and the fiercest competition. The Central Valley and smaller markets bring less competition for each accident victim’s attention. Many firms run a mix: metro volume for the team that can handle it, smaller markets for steady signings at a calmer pace. Tell us the counties and metros you want covered and we will build to that map.
FAQs
Frequently Asked Questions About California MVA Leads
Pricing is set per state and per market, based on your case criteria and how many firms compete for accidents in the metros you choose. A large Los Angeles metro lead does not price like a smaller California city lead. Tell us your markets and criteria and we will quote California pricing for your firm.
2 years from the date of the injury for personal injury claims under Cal. Civ. Proc. Code section 335.1. Our screening only accepts accidents within the last year.
California follows pure comparative negligence: there is no fault bar, so fault reduces recovery proportionally and never bars it. A client even 80% or 99% at fault still recovers the remainder, reduced by their share of fault. We screen fault position as case value, not case survival, so high-fault cases that still hold value are not wrongly rejected.
Yes. Every lead goes to one firm only. We do not sell the same accident victim to multiple firms, and we do not recycle old data.
In real time. Live transfers connect while the caller is on the line with our intake. Qualified exclusive leads are delivered as soon as screening is complete, which is built to take minutes, not days.
Yes. Fault position, injury and treatment requirements, accident age, insurance position, language, and geography all run on your settings. Tighter criteria mean fewer, stronger leads. Looser criteria mean more volume and more intake work.
Replacement protection covers leads that fail the criteria you agreed with us. Report it within the agreed window and the lead is replaced.
Yes. California leads can be English or Spanish speaking, and you can filter deliveries by the languages your firm handles.
Yes. Our MVA retainers in California arrive signed on your firm's own retainer agreement, priced as a flat fee per signed case for California, with 14-day replacement protection and no contracts. The full program is explained on our MVA retainers page.
Talk to us about California volume
Tell us your markets and case criteria and we will quote California volume for your firm. Start on our contact page or compare the national program on our MVA leads page.
