MVA Leads in Florida
Florida firms do not lose cases because the law is complicated. They lose them because someone else’s phone rings first. We generate exclusive MVA leads in Florida for personal injury firms: real accident victims, screened against your case criteria, delivered the moment they raise their hand, and never sold to another firm.
Every lead is exclusive to one firm. When a Florida driver or passenger tells us about their accident, that conversation goes to your intake team and nowhere else. No shared lists, no recycled data, no bidding against three other firms for the same client.
This page explains how Florida leads work, how Florida law changes which leads are worth buying, how the screening runs, and how to judge any provider, including us, before you spend a dollar.
Florida Accident Law Facts Your Intake Should Know
- Filing deadline: 2 years for personal injury claims (Fla. Stat. section 95.11). The deadline was shortened from 4 years by the HB 837 tort reform effective March 24, 2023, so the accident date decides which deadline a case falls under and older accidents may already be outside the window.
- Fault system: No-fault. Personal injury protection is required on every auto policy, described in words only here, and a lawsuit against the at-fault driver for pain and suffering requires meeting the serious injury threshold, described in words only here. A client whose injuries meet no threshold category has no pain and suffering claim against the at-fault driver, no matter how clear the other driver’s fault, so threshold position has to be part of the screen.
- Negligence rule: Modified comparative negligence with a 51% bar (Fla. Stat. section 768.81), in place since HB 837 took effect March 24, 2023. A claimant more than 50% at fault recovers nothing; at exactly 50% fault the claimant still recovers, reduced by half. Before March 24, 2023 Florida was a pure comparative state, so the accident date decides which rule applies. A provider screening Florida leads without the accident date will misread both the deadline and the fault bar.
- Minimum insurance: Florida has no mandatory bodily injury minimum for most drivers. Florida requires only property damage liability, $10,000, plus the required personal injury protection described in words only here. That means the at-fault driver’s bodily injury coverage may not exist at all on a given crash, and the client’s own uninsured and underinsured motorist coverage becomes the case more often than in any other state on this site. Insurance verification has to check what is actually carried, never assume bodily injury coverage is there.
The Three Ways to Buy Florida MVA Leads
Raw Web Leads
Raw web leads are accident victims who asked for help online and have not been screened yet. They cost the least and take the most intake work. They fit firms with a strong intake team and the hours to work a list.
Qualified Exclusive Leads
Qualified exclusive leads are screened against your criteria before delivery: fault position, threshold position, injuries, treatment, insurance, and no prior attorney. Your intake starts every call already knowing the case basics. This is what most Florida firms buy from us.
Live Transfers
Live transfers put a screened caller on your line in real time. Our intake confirms the basics, then bridges the caller straight to your team while the accident and the need for help are still fresh. Live transfers convert at the highest rate of the three because there is no callback delay, and callback delay is where most lead value dies.
Pricing is set per state and market rather than published here, because a qualified lead in Miami does not cost what a qualified lead in a smaller Florida city costs. Tell us your markets and criteria and we will quote Florida pricing for your firm.
How Every Florida Case Is Screened
- Accident happened within the last year
- Fault position established against the 51% bar: more than 50% at fault recovers nothing; at 50% or less the case still holds, reduced
- Threshold position checked: the case must meet the serious injury threshold for a pain and suffering claim, or it is not that kind of case
- Injuries confirmed, with treatment started or a first appointment scheduled
- Insurance coverage verified on both sides, including whether the at-fault driver carries any bodily injury coverage at all, the client’s own personal injury protection, and any uninsured or underinsured motorist coverage actually carried
- No prior attorney on the case
- Signed paperwork where the product calls for it
Clients can be English or Spanish speaking. If your firm only takes English speaking clients, or only certain injury types, or only accidents within the last six months instead of a year, say so. The screening runs on your criteria, not a national template.
What Happens in the First Five Minutes Decides What a Lead Is Worth
The best lead in Florida is worth nothing if it sits in a queue for two days. Accident victims who ask for help talk to the first firm that reaches them like a professional, and they sign with the firm that treats the call like it matters. When your team works our leads, this is the sequence that signs cases:
- Speed first. Call within five minutes of delivery where you possibly can. After an hour, you are competing with every firm the victim found on Google while they waited.
- Confirm the screen. Fault, threshold position, injuries, treatment, insurance. If anything contradicts what we delivered, note it. That is replacement protection territory, and it is how we keep the screening honest.
- Book the next step on the call. Consultation, records requests, treatment follow-up. A lead that ends with “we will be in touch” is a lead that signs somewhere else.
- Work the follow-up like a system. Texts and calls on a set cadence for the first week. Most signings do not happen on the first conversation.
The Math That Tells You If Florida Leads Are Working
Forget cost per lead. The only number that matters is your cost per signed case, and you can work it out with your own figures:
- Take what you spent on leads in a month.
- Divide it by the number of cases those leads signed.
That is your cost per signed case. Compare it with your average fee on a settled Florida MVA case and the share of that fee your firm can spend on acquisition. If leads sign at a cost your fees comfortably cover, the channel works and the argument is over. If they do not, the fix is usually one of three things: the criteria are too loose, the intake follow-up is too slow, or the product is wrong for your team. Firms with a thin intake bench usually do better skipping leads entirely and buying signed retainers, which is why we sell both.
Mistakes Florida Firms Make When Buying Leads
Buying on price alone. The cheapest lead in Florida is usually cheap because it was sold four times, generated from a sweepstakes page, or screened by nobody. A lead that costs half as much and signs a quarter as often is the expensive lead.
Screening Florida leads without the threshold. Florida is no-fault: a client whose injuries meet no serious injury threshold category has no pain and suffering claim against the at-fault driver, no matter how real the accident was. A provider that screens Florida leads without a threshold check sends your intake cases that cannot become that kind of claim. Threshold position has to be checked before delivery, not discovered on the first call.
Assuming bodily injury coverage exists. Florida has no mandatory bodily injury minimum for most drivers. A provider that screens Florida leads as if the at-fault driver carries bodily injury coverage will send your intake cases with nothing to collect against on that side. Coverage has to be verified as actually carried.
Ignoring the accident date. HB 837 changed two things on March 24, 2023: the filing deadline shortened from 4 years to 2 years, and the negligence rule changed from pure comparative to a 51% bar. A provider that screens Florida leads without the accident date will misread both.
Slow follow-up. Most lead waste is not bad leads. It is good leads called once, two days late, by a firm that then blames the source.
No replacement terms in writing. If a provider will not put exclusivity and replacement terms in writing before you pay, you have learned the most important thing about that provider.
How to Vet Any Florida Lead Provider, Including Us
Ask these before you wire money:
- Are the leads exclusive to my firm, in writing?
- What exactly is screened before delivery, and can I set my own criteria?
- How is the serious injury threshold position checked, given that Florida pain and suffering claims require meeting it?
- How is fault position confirmed, given the 51% bar in place since March 24, 2023?
- Is insurance verified on both drivers, including whether the at-fault driver carries any bodily injury coverage at all and what uninsured and underinsured motorist coverage the client actually carries?
- What happens when a lead fails my criteria? Is there replacement protection, and how many days do I get?
- Can Spanish speaking clients be delivered, and can I filter by language?
- How are leads delivered, and how fast after the accident victim asks for help?
A provider who answers all eight clearly is worth a test order. A provider who dodges two or more is telling you how the test order will go.
Florida Markets We Cover
Jacksonville is the largest Florida market, with Miami, Tampa, Orlando, and St. Petersburg as the other main markets, and we deliver statewide, including the smaller cities and coastal counties between them. The South Florida and Orlando metros bring steadier volume and the fiercest competition. The smaller markets bring less competition for each accident victim’s attention. Many firms run a mix: metro volume for the team that can handle it, smaller markets for steady signings at a calmer pace. Tell us the counties and metros you want covered and we will build to that map.
FAQs
Frequently Asked Questions About Florida MVA Leads
Pricing is set per state and per market, based on your case criteria and how many firms compete for accidents in the metros you choose. A large Miami metro lead does not price like a smaller Florida city lead. Tell us your markets and criteria and we will quote Florida pricing for your firm.
2 years for personal injury claims under Fla. Stat. section 95.11. HB 837 shortened the deadline from 4 years effective March 24, 2023, so the accident date matters. Our screening only accepts accidents within the last year.
Florida requires personal injury protection on every auto policy, described in words only here, and a pain and suffering claim against the at-fault driver requires meeting the serious injury threshold, described in words only here. We check threshold position before delivery, so cases that cannot become pain and suffering claims do not reach your intake.
Florida follows modified comparative negligence with a 51% bar under Fla. Stat. section 768.81, in place since March 24, 2023: a claimant more than 50% at fault recovers nothing, while at exactly 50% fault the claimant still recovers, reduced by half. Before that date Florida was a pure comparative state. We screen fault position against the rule that applies to each case's accident date.
Yes. Every lead goes to one firm only. We do not sell the same accident victim to multiple firms, and we do not recycle old data.
In real time. Live transfers connect while the caller is on the line with our intake. Qualified exclusive leads are delivered as soon as screening is complete, which is built to take minutes, not days.
Yes. Fault position, threshold position, injury and treatment requirements, accident age, insurance position, language, and geography all run on your settings. Tighter criteria mean fewer, stronger leads. Looser criteria mean more volume and more intake work.
Replacement protection covers leads that fail the criteria you agreed with us. Report it within the agreed window and the lead is replaced.
Yes. Florida leads can be English or Spanish speaking, and you can filter deliveries by the languages your firm handles.
Yes. Our MVA retainers in Florida arrive signed on your firm's own retainer agreement, priced as a flat fee per signed case for Florida, with 14-day replacement protection and no contracts. The full program is explained on our MVA retainers page.
Talk to Us About Florida Volume
Tell us your markets and case criteria and we will quote Florida volume for your firm. Start on our contact page or compare the national program on our MVA leads page.
