MVA Leads in Texas
Texas runs more motor vehicle accident claims than almost any state in the country, and the firms that win them are the ones whose phones ring first. We generate exclusive MVA leads in Texas for personal injury firms: real accident victims, screened against your case criteria, delivered the moment they raise their hand, and never sold to another firm.
Every lead is exclusive to one firm. When a Texas driver or passenger tells us about their accident, that conversation goes to your intake team and nowhere else. No shared lists, no recycled data, no bidding against three other firms for the same client.
This page explains how Texas leads work, how Texas law changes which leads are worth buying, how the screening runs, and how to judge any provider, including us, before you spend a dollar.
Texas Accident Law Facts Your Intake Should Know
- Filing deadline: 2 years from the date of the accident for personal injury claims (Texas Civil Practice and Remedies Code, Section 16.003). Claims involving a government vehicle carry much shorter notice deadlines, sometimes as little as 60 to 90 days under city charters.
- Fault system: Texas is an at-fault state. The driver who caused the crash, and that driver’s insurer, are responsible for the other party’s injuries and damage.
- Negligence rule: Proportionate responsibility. An injured person who is 50 percent or less at fault can still recover, with the award reduced by their share of fault. At 51 percent or more, they recover nothing (Section 33.001). That is why fault screening matters before a case ever reaches your desk.
- Minimum insurance: Texas drivers must carry at least 30/60/25 liability coverage: $30,000 per injured person, $60,000 per accident, and $25,000 for property damage (Transportation Code, Section 601.072). Many Texas drivers carry only the minimum, and some carry nothing at all, so insurance verification is part of every screen. Texas policies must also offer personal injury protection and uninsured motorist coverage, which the policyholder can only decline in writing.
The Three Ways to Buy Texas MVA Leads
Pricing is set per state and market rather than published here, because a qualified lead in Houston does not cost what a qualified lead in Lubbock costs. Tell us your markets and criteria and we will quote Texas pricing for your firm.
Raw web leads are accident victims who asked for help online and have not been screened yet. They cost the least and take the most intake work. They fit firms with a strong intake team and the hours to work a list.
Qualified exclusive leads are screened against your criteria before delivery: fault position, injuries, treatment, insurance, and no prior attorney. Your intake starts every call already knowing the case basics. This is what most Texas firms buy from us.
Live transfers put a screened caller on your line in real time. Our intake confirms the basics, then bridges the caller straight to your team while the accident and the need for help are still fresh. Live transfers convert at the highest rate of the three because there is no callback delay, and callback delay is where most lead value dies.
How Every Texas Case Is Screened
Every Texas lead is screened against your criteria before delivery:
- Accident happened within the last year
- The client was not at fault
- Injuries confirmed
- Treatment started, or a first appointment scheduled
- Insurance coverage verified
- No prior attorney on the case
- Signed paperwork where the product calls for it
Clients can be English or Spanish speaking. Spanish matters in Texas, and our intake handles both. If your firm only takes English speaking clients, or only certain injury types, or only accidents within the last six months instead of a year, say so. The screening runs on your criteria, not a national template.
What Happens in the First Five Minutes Decides What a Lead Is Worth
The best lead in Texas is worth nothing if it sits in a queue for two days. Accident victims who ask for help talk to the first firm that reaches them like a professional, and they sign with the firm that treats the call like it matters. When your team works our leads, this is the sequence that signs cases:
- Speed first. Call within five minutes of delivery where you possibly can. After an hour, you are competing with every firm the victim found on Google while they waited.
- Confirm the screen. Fault, injuries, treatment, insurance. If anything contradicts what we delivered, note it. That is replacement protection territory, and it is how we keep the screening honest.
- Book the next step on the call. Consultation, records requests, treatment follow-up. A lead that ends with “we will be in touch” is a lead that signs somewhere else.
- Work the follow-up like a system. Texts and calls on a set cadence for the first week. Most signings do not happen on the first conversation.
The Math That Tells You If Texas Leads Are Working
Forget cost per lead. The only number that matters is your cost per signed case, and you can work it out with your own figures:
- Take what you spent on leads in a month.
- Divide it by the number of cases those leads signed.
That is your cost per signed case. Compare it with your average fee on a settled Texas MVA case and the share of that fee your firm can spend on acquisition. If leads sign at a cost your fees comfortably cover, the channel works and the argument is over. If they do not, the fix is usually one of three things: the criteria are too loose, the intake follow-up is too slow, or the product is wrong for your team. Firms with a thin intake bench usually do better skipping leads entirely and buying signed retainers, which is why we sell both.
Mistakes Texas Firms Make When Buying Leads
Buying on price alone. The cheapest lead in Texas is usually cheap because it was sold four times, generated from a sweepstakes page, or screened by nobody. A lead that costs half as much and signs a quarter as often is the expensive lead.
Ignoring the fault rule. Texas pays nothing to a client who is 51 percent or more at fault. Leads screened without a fault position hand your intake a pile of cases the law will not pay for.
Forgetting the minimum limits problem. A not-at-fault client with a treated injury is still a weak case if the other driver carries 30/60/25 and no assets, and your client carries no uninsured or underinsured motorist coverage. Insurance verification has to check both sides of the crash, which is why it sits in our screen.
Slow follow-up. Most lead waste is not bad leads. It is good leads called once, two days late, by a firm that then blames the source.
No replacement terms in writing. If a provider will not put exclusivity and replacement terms in writing before you pay, you have learned the most important thing about that provider.
How to Vet Any Texas Lead Provider, Including Us
Ask these before you wire money:
- Are the leads exclusive to my firm, in writing?
- What exactly is screened before delivery, and can I set my own criteria?
- How is fault position confirmed, given the Texas 51 percent bar?
- Is insurance verified on both drivers?
- What happens when a lead fails my criteria? Is there replacement protection, and how many days do I get?
- Can Spanish speaking clients be delivered, and can I filter by language?
- How are leads delivered, and how fast after the accident victim asks for help?
A provider who answers all seven clearly is worth a test order. A provider who dodges two or more is telling you how the test order will go.
Texas Markets We Cover
Dallas-Fort Worth, Houston, San Antonio, Austin, and El Paso are the largest Texas markets, and we deliver statewide, including mid-size markets like Corpus Christi, Lubbock, the Rio Grande Valley, and Midland-Odessa. The big metros bring volume and competition. The mid-size markets bring cheaper attention and loyal clients. Many firms run a mix: metro volume for the team that can handle it, mid-size markets for steady signings at a saner cost. Tell us the counties and metros you want covered and we will build to that map.
FAQs
Frequently Asked Questions About Texas MVA Leads
Talk to Us About Texas Volume
Tell us your markets and case criteria and we will quote Texas volume for your firm. Start on our contact page or compare the national program on our MVA leads page.
