MVA Leads in Michigan

Michigan firms do not lose cases because the law is complicated. They lose them because someone else’s phone rings first. We generate exclusive MVA leads in Michigan for personal injury firms: real accident victims, screened against your case criteria, delivered the moment they raise their hand, and never sold to another firm.

Every lead is exclusive to one firm. When a Michigan driver or passenger tells us about their accident, that conversation goes to your intake team and nowhere else. No shared lists, no recycled data, no bidding against three other firms for the same client.

This page explains how Michigan leads work, how Michigan law changes which leads are worth buying, how the screening runs, and how to judge any provider, including us, before you spend a dollar.

Schedule Free Consultation Get Started

Michigan Accident Law Facts Your Intake Should Know

• Filing deadline: 3 years for a third-party negligence claim (Mich. Comp. Laws section 600.5805). A separate 1-year deadline, with a notice rule, applies to first-party no-fault benefit claims under section 3145, so a benefits dispute runs on its own shorter clock alongside the negligence claim.
• Fault system: No-fault. Personal injury protection is mandatory, with medical benefit levels chosen by the driver, described in words only here, and policies also carry property protection insurance, described in words only here. A tort claim against the at-fault driver requires death, serious impairment of body function, or permanent serious disfigurement. A client whose injuries meet none of those three has no tort claim, no matter how clear the other driver’s fault, so threshold position has to be part of the screen.
• Negligence rule: Modified comparative negligence with a 51% bar for noneconomic damages (Mich. Comp. Laws section 600.2959), and the bar works differently from most states, so read this carefully. A claimant more than 50% at fault recovers no noneconomic damages at all. Economic damages are different: they are still recoverable, reduced by the claimant’s percentage of fault, even above 50%. At exactly 50% fault, the claimant still recovers noneconomic damages, reduced by half. Some national charts simplify Michigan to a 50% bar, which reflects this same greater-than-50% cutoff for noneconomic damages. A Michigan lead therefore has to be screened twice: once for noneconomic damages, once for economic damages, because a case barred on one side can still hold value on the other.
• Minimum insurance: Michigan drivers must carry at least 50/100/10 liability coverage as the lowest they may elect in writing: $50,000 per person, $100,000 per accident, and $10,000 for property damage to property in other states. The default bodily injury limits are higher: $250,000 per person and $500,000 per accident, with the same property damage figure. In-state property damage runs through property protection insurance, described in words only here, rather than through the liability limits.

The Three Ways to Buy Michigan MVA Leads

Raw Web Leads

Raw web leads are accident victims who asked for help online and have not been screened yet. They cost the least and take the most intake work. They fit firms with a strong intake team and the hours to work a list.

Qualified Exclusive Leads

Qualified exclusive leads are screened against your criteria before delivery: fault position, injuries, treatment, threshold position, insurance, and no prior attorney. Your intake starts every call already knowing the case basics. This is what most Michigan firms buy from us.

Live Transfers

Live transfers put a screened caller on your line in real time. Our intake confirms the basics, then bridges the caller straight to your team while the accident and the need for help are still fresh. Live transfers convert at the highest rate of the three because there is no callback delay, and callback delay is where most lead value dies.

Pricing is set per state and market rather than published here, because a qualified lead in Detroit does not cost what a qualified lead in a smaller Michigan city costs. Tell us your markets and criteria and we will quote Michigan pricing for your firm.

How Every Michigan Case Is Screened

• Accident happened within the last year
• Fault position established against the noneconomic damages bar: more than 50% at fault loses noneconomic damages, while economic damages remain recoverable reduced by fault; at 50% or less the case still holds both
• Threshold position checked: the case must involve death, serious impairment of body function, or permanent serious disfigurement, or it is not a tort case
• Injuries confirmed, with treatment started or a first appointment scheduled
• Insurance coverage verified on both sides, including the at-fault driver’s coverage, the client’s own personal injury protection level as chosen, and any uninsured or underinsured motorist coverage actually carried
• No prior attorney on the case
• Signed paperwork where the product calls for it

Clients can be English or Spanish speaking. If your firm only takes English speaking clients, or only certain injury types, or only accidents within the last six months instead of a year, say so. The screening runs on your criteria, not a national template.

What Happens in the First Five Minutes Decides What a Lead Is Worth

The best lead in Michigan is worth nothing if it sits in a queue for two days. Accident victims who ask for help talk to the first firm that reaches them like a professional, and they sign with the firm that treats the call like it matters. When your team works our leads, this is the sequence that signs cases:

1. Speed first. Call within five minutes of delivery where you possibly can. After an hour, you are competing with every firm the victim found on Google while they waited.
2. Confirm the screen. Fault, threshold position, injuries, treatment, insurance. If anything contradicts what we delivered, note it. That is replacement protection territory, and it is how we keep the screening honest.
3. Book the next step on the call. Consultation, records requests, treatment follow-up. A lead that ends with “we will be in touch” is a lead that signs somewhere else.
4. Work the follow-up like a system. Texts and calls on a set cadence for the first week. Most signings do not happen on the first conversation.

The Math That Tells You If Michigan Leads Are Working

Forget cost per lead. The only number that matters is your cost per signed case, and you can work it out with your own figures:

• Take what you spent on leads in a month.
• Divide it by the number of cases those leads signed.

That is your cost per signed case. Compare it with your average fee on a settled Michigan MVA case and the share of that fee your firm can spend on acquisition. If leads sign at a cost your fees comfortably cover, the channel works and the argument is over. If they do not, the fix is usually one of three things: the criteria are too loose, the intake follow-up is too slow, or the product is wrong for your team. Firms with a thin intake bench usually do better skipping leads entirely and buying signed retainers, which is why we sell both.

Mistakes Michigan Firms Make When Buying Leads

Buying on price alone. The cheapest lead in Michigan is usually cheap because it was sold four times, generated from a sweepstakes page, or screened by nobody. A lead that costs half as much and signs a quarter as often is the expensive lead.

Screening Michigan leads without the threshold. Michigan is no-fault: a client whose injuries involve neither death, serious impairment of body function, nor permanent serious disfigurement has no tort claim against the at-fault driver, no matter how real the accident was. A provider that screens Michigan leads without a threshold check sends your intake cases that cannot become claims. Threshold position has to be checked before delivery, not discovered on the first call.

Treating the 51% bar as a total bar. Michigan’s bar applies to noneconomic damages only. A claimant more than 50% at fault loses noneconomic damages but still recovers economic damages, reduced by fault. A provider that screens Michigan leads as if more than 50% fault kills the whole case will reject cases that still hold economic value, and a provider that ignores the bar will send your intake cases with no noneconomic recovery. Both sides of the case have to be screened.

Ignoring the benefits clock. The negligence claim runs 3 years, but first-party no-fault benefit claims run a separate 1-year deadline with a notice rule. A case that looks comfortably inside its window can already be late on the benefits side.

Slow follow-up. Most lead waste is not bad leads. It is good leads called once, two days late, by a firm that then blames the source.

No replacement terms in writing. If a provider will not put exclusivity and replacement terms in writing before you pay, you have learned the most important thing about that provider.

How to Vet Any Michigan Lead Provider, Including Us

Ask these before you wire money:

• Are the leads exclusive to my firm, in writing?
• What exactly is screened before delivery, and can I set my own criteria?
• How is the tort threshold position checked, given Michigan’s death, serious impairment, or permanent serious disfigurement test?
• How is fault position confirmed, given that Michigan’s 51% bar applies to noneconomic damages while economic damages remain recoverable reduced by fault?
• Is insurance verified on both drivers, including the client’s own personal injury protection level and any uninsured or underinsured motorist coverage actually carried?
• What happens when a lead fails my criteria? Is there replacement protection, and how many days do I get?
• Can Spanish speaking clients be delivered, and can I filter by language?
• How are leads delivered, and how fast after the accident victim asks for help?

A provider who answers all eight clearly is worth a test order. A provider who dodges two or more is telling you how the test order will go.

Michigan Markets We Cover

Detroit is the largest Michigan market, with Grand Rapids, Warren, Sterling Heights, Ann Arbor, and Lansing as the other main markets, and we deliver statewide, including the smaller cities and rural counties between them. The Detroit metro brings steadier volume and the fiercest competition. The smaller markets bring less competition for each accident victim’s attention. Many firms run a mix: metro volume for the team that can handle it, smaller markets for steady signings at a calmer pace. Tell us the counties and metros you want covered and we will build to that map.

FAQs

Frequently Asked Questions About Michigan MVA Leads