Iowa firms do not lose cases because the law is complicated. They lose them because someone else’s phone rings first. We generate exclusive MVA leads in Iowa for personal injury firms: real accident victims, screened against your case criteria, delivered the moment they raise their hand, and never sold to another firm.
Every lead is exclusive to one firm. When an Iowa driver or passenger tells us about their accident, that conversation goes to your intake team and nowhere else. No shared lists, no recycled data, no bidding against three other firms for the same client.
This page explains how Iowa leads work, how Iowa law changes which leads are worth buying, how the screening runs, and how to judge any provider, including us, before you spend a dollar.
Pricing is set per state and market rather than published here, because a qualified lead in a large Iowa metro does not cost what a qualified lead in a smaller Iowa city costs. Tell us your markets and criteria and we will quote Iowa pricing for your firm.
Raw web leads are accident victims who asked for help online and have not been screened yet. They cost the least and take the most intake work. They fit firms with a strong intake team and the hours to work a list.
Qualified exclusive leads are screened against your criteria before delivery: fault position, injuries, treatment, insurance, and no prior attorney. Your intake starts every call already knowing the case basics. This is what most Iowa firms buy from us.
Live transfers put a screened caller on your line in real time. Our intake confirms the basics, then bridges the caller straight to your team while the accident and the need for help are still fresh. Live transfers convert at the highest rate of the three because there is no callback delay, and callback delay is where most lead value dies.
Clients can be English or Spanish speaking. If your firm only takes English speaking clients, or only certain injury types, or only accidents within the last six months instead of a year, say so. The screening runs on your criteria, not a national template.
The best lead in Iowa is worth nothing if it sits in a queue for two days. Accident victims who ask for help talk to the first firm that reaches them like a professional, and they sign with the firm that treats the call like it matters. When your team works our leads, this is the sequence that signs cases:
Des Moines is the largest Iowa market, with Cedar Rapids, Davenport, Sioux City, Iowa City, and Waterloo rounding out the state’s main cities, and we deliver statewide, including the smaller cities and rural counties between them. The larger metros bring steadier volume. The smaller markets bring less competition for each accident victim’s attention. Many firms run a mix: metro volume for the team that can handle it, smaller markets for steady signings at a calmer pace. Tell us the counties and metros you want covered and we will build to that map.
Forget cost per lead. The only number that matters is your cost per signed case, and you can work it out with your own figures:
That is your cost per signed case. Compare it with your average fee on a settled Iowa MVA case and the share of that fee your firm can spend on acquisition. If leads sign at a cost your fees comfortably cover, the channel works and the argument is over. If they do not, the fix is usually one of three things: the criteria are too loose, the intake follow-up is too slow, or the product is wrong for your team. Firms with a thin intake bench usually do better skipping leads entirely and buying signed retainers, which is why we sell both.
Buying on price alone. The cheapest lead in Iowa is usually cheap because it was sold four times, generated from a sweepstakes page, or screened by nobody. A lead that costs half as much and signs a quarter as often is the expensive lead.
Ignoring the fault rule. Iowa bars recovery entirely when an injured person is 51 percent or more at fault. A lead that looks fine on the surface can be worth nothing if your client caused the crash.
Forgetting the minimum limits problem. A not-at-fault client with a treated injury is still a weak case if the other driver carries only the state minimum and no assets, and your client carries no uninsured or underinsured motorist coverage. Insurance verification has to check both sides of the crash, which is why it sits in our screen.
Slow follow-up. Most lead waste is not bad leads. It is good leads called once, two days late, by a firm that then blames the source.
No replacement terms in writing. If a provider will not put exclusivity and replacement terms in writing before you pay, you have learned the most important thing about that provider.
Tell us your markets and case criteria and we will quote Iowa volume for your firm. Start on our contact page or compare the national program on our MVA leads page.
Pricing is set per state and per market, based on your case criteria and how many firms compete for accidents in the metros you choose. A large Iowa metro does not price like a smaller Iowa city. Tell us your markets and criteria and we will quote Iowa pricing for your firm.
2 years from the date of the accident under Iowa Code section 614.1(2). That sounds like a long window, but the cases your firm wants are the ones signed early, while treatment records and evidence are fresh. Our screening only accepts accidents within the last year.
Iowa bars recovery entirely when an injured person is 51 percent or more at fault. A lead that looks fine on the surface can be worth nothing if your client caused the crash. We screen for fault position on every lead, so the cases reaching your intake are ones Iowa law actually lets you win, or lets you win at full value.
Yes. Every lead goes to one firm only. We do not sell the same accident victim to multiple firms, and we do not recycle old data.
In real time. Live transfers connect while the caller is on the line with our intake. Qualified exclusive leads are delivered as soon as screening is complete, which is built to take minutes, not days.
Yes. Fault position, injury and treatment requirements, accident age, insurance position, language, and geography all run on your settings. Tighter criteria mean fewer, stronger leads. Looser criteria mean more volume and more intake work.
Replacement protection covers leads that fail the criteria you agreed with us. Report it within the agreed window and the lead is replaced.
Yes. Iowa leads can be English or Spanish speaking, and you can filter deliveries by the languages your firm handles.
Yes. Our MVA retainers in Iowa arrive signed on your firm's own retainer agreement, priced as a flat fee per signed case for Iowa, with 14-day replacement protection and no contracts. The full program is explained on our MVA retainers page.
Ask these before you wire money:
A provider who answers all seven clearly is worth a test order. A provider who dodges two or more is telling you how the test order will go.
The main goal is to be different from all the other lead generation companies out there. In different we mean, selling leads that actually convert into sales. If our clients don’t win with our leads then we don’t win.
